河北省邯郸市的魏文华在2003年开始经营服装生意。经营内衣、文胸等女士服饰的批发。随着内衣市场竞争的激烈,同行之间的压价和垄断,魏文华意识到“品牌代理”的重要性。一副文胸、一条小内裤,只要做得精致,又是知名品牌,就可以卖到上百元,几百元,而且购买者很舍得花钱来买,利润空间非常之大。魏文华明认为,只要样式好看,质量好,再取个好听的名字,把店面搞成大品牌的样子,消费 Wei Wenhua, Handan City, Hebei Province, started the apparel business in 2003. Operating underwear, bra and other women’s apparel wholesale. With the fierce competition in the underwear market, peer pressure and monopoly, Wei Wenhua realized that “brand agency ” importance. A pair of bra, a small underwear, as long as refined, is well-known brand, you can sell hundreds of dollars, a few hundred dollars, and the buyers are willing to spend money to buy, the profit margins are very large. Wei Wenhua Ming believes that as long as the style looks good, good quality, then take a nice name, put the store into a big brand look, consumption