新闻的目的有两个:一是传递信息,二是影响社会。因此,一张报纸最重要的存在条件是它对受众信息需求的满足程度如何,是它对社会舆论的影响力如何,是它在广大读者心目中报道的真实性如何。所谓是否“主流报纸”或“大报”,其根本是因为它能否经常对主流社会舆论有较大的影响——正是从这一点上讲,我们的很多传统“大报”是有十分之大的优势的。近20多年来,那些在 The purpose of the news is twofold: one is to transmit information and the other is to influence society. Therefore, the most important condition for a newspaper to exist is how satisfied it is with the information needs of its audience, how its influence on social media is, and how it is reported in the eyes of readers. Whether the so-called “mainstream newspaper” or the “major newspaper” is basically because it can have a greater influence on mainstream public opinion on a regular basis - precisely from this point of view, many of our traditional “big newspapers” The big advantage. In the past 20 years, those in