旅游伦理的建设,能够规范旅游者的相关行为,平衡旅游活动参与者的利益,促进旅游真实性的实现。旅游者对旅游真实性的追求,有利于旅游环境的保护和旅游活动的可持续发展,从而促进旅游伦理的建设。本文通过对旅游真实性和旅游伦理的内容进行探讨,对二者的互动作用进行了辨析。从理论上论证了旅游真实性的实现能够促进旅游伦理的建设,旅游伦理的建设能够促进旅游真实性的实现,并构建了二者互动作用的模型。 The construction of tourism ethics can regulate the behavior of tourists, balance the interests of participants in tourism activities, and promote the realization of tourism authenticity. The pursuit of tourist authenticity is conducive to the protection of tourism environment and the sustainable development of tourism activities, so as to promote the construction of tourism ethics. This article explores the authenticity of tourism and the content of tourism ethics, and analyzes the interaction between the two. It is theoretically demonstrated that the realization of tourism authenticity can promote the construction of tourism ethics. The construction of tourism ethics can promote the realization of tourism authenticity and build a model of interaction between the two.