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本文针对“认知”一词和受众对于国家形象的认知形成过程给予了阐述,受众形成对国家形象的认知不是一个瞬间形成的过程,受众接收到国家的相关信息,并结合自我已有的图示对信息进行加工、分类、归纳和推理等一系列过程,形成一个个阶段性的印象,并最终组合而成一个对于国家形象比较稳定的认知,从而得出了在这一过程中的心理因素对受众认知产生的影响以及国家形象认知形成的心理机制。
This article elaborates on the cognition of the cognition and the cognitive process of the audience for the national image. The cognition of the audience’s formation of the national image is not an instant process. The audience receives the relevant information of the country and combines with the self The existing illustrations process, classify, summarize and reason the information into a series of processes to form a staged impression and finally combine them into a more stable perception of the country’s image, Psychological factors in the process of cognitive impact on the audience as well as the psychological mechanism of the formation of national image recognition.