市场营销专业具有相当强的应用性和实践性,而传统职业教育于社会市场中处于脱离的状态。摆在面前极需要解决的这一矛盾,使探索以就业为导向的职业教育的教学改革,成为一个有研究价值的课题。 Marketing professional has a very strong applicability and practicality, while the traditional vocational education in the social market in a detached state. In the face of this contradiction that needs to be resolved, the exploration of employment-oriented vocational education reform has become a subject of research value.