大多数的营销团队都按照“理性的心态”在运作,各种电子表格、收入结算表,大量市场数据和财政可行性报告,这些“理性工具”在团队中占据了重要的地位。同样的,大多数MBA项目在训练未来的企业管理者时,重点常放在培训管理者的理性世界观。但是,如果这种理性世界观是让品牌成为现实的主要方式或是唯一 Most marketing teams follow the “rational mindset” in operation, various spreadsheets, income statements, extensive market data, and financial viability reports, and these “rational tools” have an important place in the team . Similarly, most MBA programs focus on training managers’ rational worldviews in training future business managers. However, if this rational worldview is the main way or the only way to make the brand a reality