品牌认同的重要性对于任何企业和品牌都是不言而喻的,没有深刻的品牌认同,品牌就难以建立与消费者长久稳定的关系,品牌就无法持续发展,卷烟品牌也不例外。在当前的卷烟市场中,每个品牌都在期望与消费者达成一种共识和契合,期望在消费者和公众那里获得理解、接受和认可,并能够获得消费者持续不断地重复购买,这就需要不断提升卷烟品牌的认同度。 The importance of brand identity for any business and brand are self-evident, there is no deep brand identity, the brand is difficult to establish long-term and stable relationship with consumers, the brand can not be sustained development, the cigarette brand is no exception. In the current cigarette market, each brand is expecting to reach a consensus and agreement with consumers that expect to be understood, accepted and endorsed by consumers and the public and that consumers will be able to continue buying repeatedly Need to continuously improve the recognition of the cigarette brand.