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潍坊本土零售业商超的表现一直堪称传奇,无论多么大牌的国内外零售业集团抢滩市场,都难以撼动潍坊本土品牌的影响力。如今,新的挑战再次来袭,在电商浪潮的席卷下,传统零售业的份额被进一步挤占,潍坊本土商超能否顶住新一波的冲击?毫无疑问,发展网上商城是一种不可逆转的趋势。中百集团、世纪泰华等潍坊商超纷纷试水网上商城,鲁派E家等本地商城也如雨后舂笋般崛起。显然,受地域限制,地方性零售企业的网上商城之路并不平坦,目前全国范围内并没有很好的实体店与电商有机结合的成功例子。
Weifang local retail business super performance has been legendary, no matter how big the domestic and international retail groups beach market, are hard to shake the influence of local brands in Weifang. Today, the new challenge struck again, tide swept in the ebb, the share of the traditional retail industry is further squeezed, Weifang local super-business can withstand the impact of a new wave? There is no doubt that the development of an online mall is a Irreversible trend. Hundreds of groups, Century Thailand and other Weifang supermarkets have to test the water online mall, Lushi E home and other local mall also rains like the rise. Obviously, due to geographical constraints, the local retail business online shopping mall is not smooth, at present there is no good nationwide entity and the successful combination of business examples.