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11月6日晚6:30,位于东四环霄云桥东南侧的阳光上东接待中心接待了来自北京各主流媒体的近50位新闻记者以及部分业内专家,到会来宾一起就首创置业由地产开发商向地产营运商转变后的发展前景进行了探讨。首创置业总裁、阳光股份董事长唐军先生也参加了这次媒体沙龙,他谈到,首创置业的发展不仅是停留在做项目的层次上,打造未来首创置业发展的平台才是真正的目的,只有这样企业的生命力才会持久、才会最终爆发出力量。他还谈到,品牌打造的过程一定是从项目品牌到企业品牌,再到系列品牌,目前正在开发的阳光上东项目,将成为首创置业打造企业品牌的力作之一。在阳光上东宽敞舒适的接待中心里,在阳光上东主人的热情款待下,当晚的沙龙持续3个小时,主宾双方为首创置业的未来畅所欲言,开创了房地产企业与新闻媒体间更积极有效沟通的先河。
At 6:30 pm on the evening of November 6, the reception center of Sunshine on the southeast of Xiaoyun Bridge on the East Fourth Ring Road hosted nearly 50 journalists from some major media outlets in Beijing and some industry experts. Developed by the real estate developers to the development of real estate operators after the development prospects were discussed. Mr. Tang Jun, the president of Capital Land and president of Sunburst Co., Ltd. also attended the media salon. He said that the development of Capital Land is not only based on the level of projects, but also the platform for the first real estate development in the future. Only the This enterprise’s vitality will be lasting, will eventually burst out of force. He also said that the brand building process must be from the project brand to the corporate brand, to the series of brands, is currently under development Sunshine project on the East, will be the first home to create a corporate brand masterpiece. In the sunshine on the east spacious reception center, the owner of the sun on the warm hospitality, the night of the salon lasts three hours, both guests as the pioneer of the future of home ownership freely open, creating a more active and effective real estate business and news media Communication precedent.