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奥运吸引全球的眼光,因此,商家趋之若鹜,但不是所有的企业都有资格、都有能力、都有机会挤进奥运门槛的。奥运市场开发计划确定了合作伙伴、赞助商和供应商3个“入门”的层次,从企业资质、保障条件、产品价格、品牌形象和推广能力等5个方面规定了企业能否与奥运“共舞”的标准,并设定了一二十道让企业得以在行业内“排斥异己”、优先进入奥运传播场合、优先参与竞标的套餐,从而利用国际赛事在品牌知名度、企业形象、产品销售等多方面“大有斩获”,由此“共赢”,享受奥运平台所带来的收益,借奥运之机“风光一把”,再上台阶,这尤其将成为国内企业实现真正“国际化”的重要机遇。
As the Olympic Games attract a global perspective, businesses are crowded. However, not all enterprises are qualified, capable and have the chance to squeeze into the Olympic Games. The Olympic Market Development Plan defines three “introductory” levels for partners, sponsors and suppliers. It provides five aspects of the company’s ability, qualifications, product prices, brand image and promotion capabilities. Dance “standard, and set a dozen to allow businesses to” dissident “in the industry, give priority to enter the Olympic venues, priority to participate in the bidding package, so as to take advantage of international competitions in the brand awareness, corporate image, product sales, etc. Many win ”a lot of gains“, which ”win-win“ to enjoy the benefits brought by the Olympic platform, by the Olympic Games ”scenery“ and then on the stage, which in particular will become the domestic enterprises to achieve truly ”international" Important opportunity.