中国已有多家报业集团在国内外融资上市,但现行的“编营分离”的上市模式存在诸多弊端,不利于报业公司的持久健康发展。在社会主义市场经济日益完善的今天,报业集团整体上市成为中国报业继续发展的必然选择。但是由于报业的特殊性,中国报业集团采编业务部分必须结合自身情况,以科学合理的方式进行上市。2010年完成企业重组重新上市的粤传媒,被视作中国报业整体上市的试水点之一。本文结合粤传媒的股权结构、经营模式等具体情况,对粤传媒整体上市的可行性进行探讨,提出报业采编业务上市时需注意的问题及可能的解决方案,以期对日后中国报业的整体上市提供前瞻性视野。 There are a number of press groups in China that have raised their shares at home and abroad. However, there are many drawbacks in the current listing model of “separation of operation and control”, which is not conducive to the sustainable and healthy development of the newspaper companies. Today, as the socialist market economy is getting more and more perfect, the overall listing of the newspaper group has become the inevitable choice for the continuous development of the newspaper industry in China. However, due to the particularity of the newspaper industry, the part of the editorial business of China Newspaper Group must be listed in a scientific and reasonable way according to its own circumstances. Guangdong Media, which completed the reorganization of the corporate restructuring in 2010, is regarded as one of the test sites for the overall listing of China’s newspapers. In this paper, Guangdong Media’s ownership structure, business model and other specific circumstances, the feasibility of the overall listing of the media in Guangdong to explore the newspaper business editing and editing market issues to be aware of and possible solutions to the future of China’s newspaper industry as a whole Listing provides a forward-looking view.