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日前看到一份四开四版的县报,广告竟占了其中的3个版,遂问该报一位编辑:“广告这么多,不怕读者有意见?”谁知这位仁兄不以为然:“读者有意见?他能拿起石头打天?” 报纸作为新闻纸,新闻、信息、知识、趣味集于一体;就形式而言,则需图文并茂,生动活泼,令人赏心悦目。广告虽然也是一种信息,但若过多地占据版面,势必淡化“新闻纸”的个性,削弱“新闻纸”的功能。这一道理,恐怕一般报人都会明白,何况新闻主管部门对报纸刊登广告的数量已有明确界定。
Recently saw a four-opened four-page county magazines, ads actually accounted for three of them, then asked the newspaper an editor: “Advertising so much, not afraid of readers have opinions?” Who knows this man disagree: Can readers pick up stones and pick up stones? “The newspaper is a combination of newsprint, news, information, knowledge and fun. As far as its form is concerned, it is necessary to have pictures and illustrations that are vivid and lively and enjoyable. Although advertising is also a kind of information, excessive occupation of layout will inevitably dilute the personality of ”newsprint“ and weaken the function of ”newsprint." This principle may cause the average reporter to understand that the number of advertisements advertised by the press administration has been clearly defined.