论文部分内容阅读
近两年,中国资本市场的不俗表现,不仅引起了世界经济的高度关注,甚至让新浪把“牛市”作为了十七大专题的时代热词之一。中国经济的资本波动,已经不仅仅是一个单纯的经济现象,它似乎正在成为一个关系到经济、政治以及社会生活各方面的时代特征。2007年,中国传统服饰行业也不可避免地遭遇到了资本的搅局,资本似乎开始彰显其重塑这一传统行业的野心。资本的介入会给中国传统服饰行业带来怎样的震荡?本刊联合比蓝国际晶牌行销顾问机构,通过对2007年重大资本运作事件的盘点,解读资本时代的服饰行业战略动向。
In the past two years, the notable performance of China’s capital market not only aroused the great concern of the world economy, but also made Sina one of the hot words of the 17th National Congress on “Bull Market”. The volatility of capital in China’s economy has become more than mere economic phenomenon. It seems that it is becoming an epoch characterized by all aspects of economy, politics and social life. In 2007, the traditional Chinese apparel industry is also inevitably encountered the spoiler of capital, the capital seems to begin to demonstrate its ambition to reshape the traditional industries. Capital involved in the traditional Chinese apparel industry will bring what kind of turmoil? Joint publication than the international blue crystal marketing consultants, through the inventory of major capital operation in 2007, interpretation of the capital era of the apparel industry strategic trends.