电视广告这一文化样本不是消极的,也不是只能悲观看待的。从精英文化的角度看,它似乎充满了利益与谎言。但从市场逻辑的角度来看,我们则乐观地认为,它是新的文化时代传播最为广泛、影响大众最深的一种价值形成资源之一,它在大众日常文化和生活中,发挥着越来越重要的身份建构、价值建构和观念建构的积极作用。 The cultural sample of television advertising is neither negative nor pessimistic. From an elite culture perspective, it seems to be full of interests and lies. However, from a market logic point of view, we are optimistic that it is one of the most valuable resources for value formation that is most widely spread in the new cultural era and plays an increasingly important role in the daily culture and life of the general public The more important role of identity construction, value construction and concept construction.