2009年中国汽车市场欣欣向荣,但是我们更应该居安思危,不断拷问中国自主品牌汽车如果发展的问题。本文详细的比较了当前五种自主品牌汽车发展策略,通过翔实的数据和事例,分析了各个策略的优劣,指出了中国自主品牌汽车的发展策略,即在中短期可以进行一定的创造性模仿,但最终发展方向是自主创新。 In 2009, China’s automobile market is thriving, but we should be more aware of it in time to torture the issue of the development of China’s own-brand cars. This paper detailedly compares the current five kinds of self-owned car development strategy, through detailed data and examples, analyzes the advantages and disadvantages of each strategy, points out the development strategy of China’s own brand cars, that is, in the short to medium term can be a certain degree of creative imitation, But the ultimate direction of development is independent innovation.