市场化是期刊业发展的必由之路,只有抓住读者心理的期刊才能顺利的走入市场。其实,期刊要走向市场,就要有市场化的经营思路,要把观念真正转向以读者为中心上来,虽然对于期刊来讲内容是根本,但发行也直接影响到它的生存。而编辑的内容和发行实际上又是密不可分的,有时需要针对不同的渠道,进行内容的调整。时尚期刊要在同质化倾向愈来愈严重的形势下,走实用型的发展道路。 Marketization is the only way for the development of the periodical industry. Only journals that grasp the reader’s psychology can enter the market smoothly. In fact, journals to go to the market, it is necessary to have a market-oriented business ideas, we should turn the concept of real readership as the center, although the contents of the journal is fundamental, but the distribution also has a direct impact on its survival. The editorial content and distribution are in fact inseparable, and sometimes need to be aimed at different channels, content adjustments. Fashion journals should follow the increasingly serious trend of homogeneity and take a practical path of development.