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现代社会,电力已经是人们生产生活的必备条件之一,因此供电企业承担的责任十分重大。对于供电企业来说,电力营销是其重要业务之一,因此电力营销管理关系着供电企业未来的发展方向。本文从供电企业电力营销的必要性出发,具体分析了供电企业电力营销管理的总体策略。
In modern society, power is already one of the necessary conditions for people’s production and life, so the responsibility of power supply enterprises is very big. For power supply enterprises, power marketing is one of its important business, so the power marketing management is related to the future direction of power supply enterprises. Based on the necessity of power marketing in power supply enterprises, this paper analyzes the overall tactics of power marketing management in power supply enterprises.