在目前的广告行业,海峡两岸还存在一定差距。要解决这个问题,归根结底要从教育方面来着手,。我们先来看看台湾广告业的发展简史。台湾的广告发展到现在为止大约有30到35年的历史,它真正与国外的技术接触推算起来大约是25年前左右。当年台湾第一个合资的广告公司是台湾的奥美,从此以后就有许多合资的广告公司 In the current advertising industry, there are still some gaps between the two sides of the Taiwan Strait. To solve this problem, in the final analysis we must start with education. Let’s take a look at a brief history of Taiwan’s advertising industry. Taiwan’s advertising so far has a history of about 30 to 35 years. Its real technical contact with foreign countries is about 25 years ago. When Taiwan’s first joint venture advertising company was Ogilvy & Mather in Taiwan, many joint venture advertising agencies