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随着经济全球化的发展,现阶段文化贸易取代传统的贸易方式,已经成为经济发展和国家竞争力增加的主要动力。而文化贸易中影视业又占有很大的比例,作为具有代表性的美国影视产业在全世界占据着广大的市场。本文通过对美国影视业成功的原因以及对中国影视传媒行业发展的启示进行探讨分析。
With the development of economic globalization, the replacement of the traditional trade mode by the cultural trade at the present stage has become the main driving force for economic growth and increased national competitiveness. In the cultural trade, the film and television industry occupies a large proportion. As a representative American film and television industry, it occupies a vast market in the world. This article explores and analyzes the reasons for the success of the U.S. film and television industry and the implications for the development of China’s film and television industry.