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对所有一对一营销活动来说,成功的关键在于对数据库进行得力管理。虽然对于很多新接触可变数据印刷或跨媒体的印刷供应商来说它可能是一个很陌生的概念,但它可以促成或中断任何商业活动。
For all one-on-one marketing campaigns, the key to success is managing the database effectively. While it may be a strange concept for many new print providers who are exposed to variable data or cross-media printing, it can facilitate or disrupt any commercial activity.