随着中哈关系的日益密切,哈萨克斯坦媒体对中国的关注度不断提升,文本选取哈萨克斯坦主流媒体《快报》(Экспресс-К)为研究对象,采用内容分析法,以消息来源、报道倾向、报道频率、报道体裁以及关注焦点为切入点,对2014年全年的涉华报道进行分析。通过解读哈萨克斯坦媒体塑造的中国形象,从而提出我国在哈萨克斯坦形象建构的策略。 With the close relations between China and Kazakhstan, the media of Kazakhstan has been paying more attention to China. The text chooses the mainstream newspaper Express in Russia as the research object, adopts the content analysis method, uses the source of information, Reporting frequency, genre coverage and focus of attention as an entry point, the 2014 annual report on China-related analysis. By interpreting the image of China as shaped by the media in Kazakhstan, the strategy of building our country’s image in Kazakhstan is put forward.