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主流媒体如何弘扬主旋律、传播正能量、引领舆论场?2016年11月,《长江日报》刊发的“生命接线员”刘清报道,在《长江日报》新媒体平台上点击量超过100万人次。新浪微博点击超过4200万人次。这是主流媒体用充满正能量的故事引领舆论场、提升传播力的成功探索与实践,对于地方主流媒体如何承担党的新闻舆论工作的职责与使命具有启示意义。
How do the mainstream media carry forward the theme, spread positive energy and lead the media? In November 2016, “Life Lifter” Liu Qing published by “Changjiang Daily” reported that the number of hits in the “Yangtze River Daily” new media platform exceeded 1 million Person times. Sina Weibo clicks more than 42 million people. This is the successful exploration and practice of the mainstream media leading a media field with positive energy stories and enhancing its communication power. It is of great significance to the local mainstream media in assuming the responsibility and mission of the party’s news media work.