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二十一世纪以来,随着科学技术的发展迅速,互联网已经广泛应用于人们生活的各个方面。近年来,不断更新的手机客户端软件越来越多,微信公众平台作为一种便捷的分享平台逐渐融入人们的日常生活当中,在网络营销活动中有着重要的作用。微信公众平台具有便捷性和广泛性,应用于省图书馆服务模式不仅促进了个人与群体间的沟通和互动,也推动了省图书馆的发展和完善。本文主要介绍了微信公众平台网络功能和特点以及在省图书馆服务模式的具体应用和发展,通过研究这种模式的发展来促进微信公众平台的进一步发展。
Since the 21st century, with the rapid development of science and technology, the Internet has been widely used in all aspects of people’s lives. In recent years, there are more and more mobile client softwares constantly updated. As a convenient sharing platform, WeChat public platform has gradually become an integral part of people’s daily life and plays an important role in network marketing activities. WeChat public platform has the convenience and extensiveness. The application to the provincial library service mode has not only promoted the communication and interaction between individuals and groups, but also promoted the development and improvement of provincial libraries. This article mainly introduces the functions and features of the WeChat public platform network and the specific application and development of the service mode in the provincial library. It also promotes the further development of the WeChat public platform by studying the development of this model.