期刊业目前的处境比较尴尬,一方面数量和质量有了巨大的突破,种数高达8000多种;另一方面产业化运作的程度不高,其真正赢利的期刊不多,广告总量还处在较低阶段,2000年中国期刊业全年的广告收入还不到整个媒体广告收入的5％。而这个比例在美国、澳大利亚等国家超过了10％。 Periodical industry is currently in a rather awkward position. On the one hand, the quantity and quality have made a huge breakthrough with more than 8,000 kinds of species. On the other hand, the degree of industrialization is not high. There are not many genuinely profitable journals, At a lower stage, the advertising revenue of China’s periodical industry in 2000 was less than 5% of the total media advertising revenue. This ratio in the United States, Australia and other countries more than 10%.