论文部分内容阅读
IPTV业务将具有最广泛受众的电视机作为显示终端,融合了Cable网(有线电视网)和IP网的业务特点,为用户提供广播电视、视频点播、电视回看以及信息浏览、互动游戏等互动性多媒体服务,因此被认为是三重播放(“Triple-Play”)业务的主要体现。IPTV在带给用户全新电视体验的同时,带动的是一个产业的发展,被业界认为具有良好的发展前景,因此受到了宽带运营商和设备供应商的广泛关注。IPTV业务作为“三重播放”业务的典型代表,受到了全球电信运营商的广泛重视,并成为传统网络运营商实施战略转型的重要手段之一。法国电信、中国香港电讯盈科是海外最早推出IPTV业务的电信运营商,也是目前全球IPTV业务发展最好的国家和地区之一。根据相关统计数据,截至2007年底,国内IPTV业务累计发展用户数超过80万,特别在上海、广东、河南、黑龙江等地,IPTV业务已经开始在城市和农村市场蓬勃发展。可以说,全球IPTV市场正在逐步启动,而中国在内容监管政策整体限制的情况下,IPTV用户数仍呈稳步上升趋势,总体呈现出良好发展的态势。2008年1月,国家发改委、原信息产业部等六部委联合发布了鼓励数字电视产业发展的相关政策,鼓励发展数字电视服务和增值电信业务,这是国家促进三网融合的有力举措,这一举措也将对IPTV业务的发展产生深远影响,为IPTV业务在国内的规模发展创造良好的政策环境。
IPTV business will have the most extensive audience of the TV as a display terminal, a combination of Cable (cable network) and IP network business characteristics, to provide users with radio and television, video on demand, television review and information browsing, interactive games and other interactive Therefore, it is considered as the main manifestation of the “Triple-Play” business. IPTV bring users a new TV experience at the same time, driven by the development of an industry, the industry believes that has good prospects for development, it has been widely concerned with broadband operators and equipment suppliers. As a typical representative of the “triple play” service, IPTV services are widely regarded by global telecom operators and have become one of the important means for the traditional network operators to implement strategic transformation. France Telecom, China Hong Kong PCCW is the first overseas telecom operator to launch IPTV services and one of the best countries and regions in the world for IPTV services. According to relevant statistics, as of the end of 2007, the number of domestic IPTV subscribers has exceeded 800,000. In particular, IPTV services in the cities of Shanghai, Guangdong, Henan and Heilongjiang have started to flourish in urban and rural markets. It can be said that the global IPTV market is gradually starting up. However, with the overall restrictions on content regulatory policies in China, the number of IPTV subscribers is still on a steady upward trend, showing an overall sound development trend. January 2008, the National Development and Reform Commission, the Ministry of Information Industry and other six ministries jointly issued a policy to encourage the development of digital television industry to encourage the development of digital television services and value-added telecommunications business, which is the country to promote triple play a powerful move, this The move will also have a profound impact on the development of IPTV services and create a favorable policy environment for the scale development of IPTV services in China.