专卖体制下市场化改革取向的不断推进,要求进一步把消费者当作市场主体,商圈为研究消费者提供了新的解决思路。本文通过论述商圈研究的意义,阐述其内涵及分类,在划分四个层次的商圈基础上,通过研究其内在规律有效地指导卷烟经营等各方面工作,并对未来的深化落地提出了展望。 Monopoly system, market-oriented reform of the continuous promotion of direction, requiring further consumers as the main market, the shopping district for the study of consumers provides a new way of thinking. By discussing the significance of business district research, expounding its connotation and classification, on the basis of dividing the business circle at four levels, this article studies various aspects of cigarette business effectively through studying its internal laws and puts forward some prospects for future deepening .