前言现在,任何企业都不得不应付各种市场的成熟化、情报化、国际化、技术革新、人口结构的变化等等冲击的影响。在这种变化的时代中,都在强烈寻求着正确的经营战略,即既要长期、持续地保持良好的业绩,同时还要制定经营方案,并付诸实施。为使企业活动得以发展,必须赋予企业尖动以特性,重新估价过去和将来的经营资源,并以现实的思考和做法为基础,用简单 Foreword Now, any company has to cope with the impact of various markets such as maturation, informationization, internationalization, technological innovation, changes in demographic structure, and so on. In this era of change, we are all pursuing the right business strategy, that is, we must maintain long-term and sustained performance, and at the same time we must formulate business plans and put them into practice. In order for corporate activities to develop, enterprises must be given the sensibility to reassess past and future business resources, and based on realistic thinking and practices, use simple