品牌产地对品牌个性的感知有着怎样的联系?如果有联系,品牌产地对品牌个性感知的影响程度有多深?产品涉入及产品熟悉度是否对两者关系的影响起到缓冲作用?为此,本文作者进行相关实验,通过两个产品组进行假设性验证。调查结果表明,消费者对那些没有提供品牌产地信息的产品,其品牌个性感知程度,明显低于那些提供了品牌产地信息的产 What is the relationship between brand origin and brand personality perception? If there is any relationship, what is the impact of brand origin on brand personality perception? Whether product involvement and product familiarity have a buffer effect on the relationship between the two? To this end , The author of this article conducts relevant experiments and hypothetically verifies them through two product groups. The survey results show that consumers who do not provide information on the origin of the brand, its brand personality awareness is significantly lower than those who provide information on the origin of the brand