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中华老字号湖州“王一品”斋笔庄,其历史悠久,对于繁荣市场、弘扬文化起过积极的推动作用。随着社会经济的发展和时代的变迁,老字号笔庄如何继续保持健康稳定持续发展?作者通过对该笔庄近几来发展现状的调研,对其存着的主要问题进行了深入的分析,并在经营理念、品牌保护与建设、人才队伍、市场拓展、产品创新等多个方面提出了一些建设性的发展策略。
The old Chinese Huzhou “Wang a product ” vegetarian Pen Zhuang, its long history, for the prosperity of the market, promoting culture has played an active role in promoting. With the social and economic development and the changes of the times, how does the old Pen Tzu continue to maintain a healthy, steady and sustainable development? The author conducted an in-depth analysis of the main problems that existed in the past few years by investigating the status quo of the development of the Pen Zhuang In the business philosophy, brand protection and construction, personnel, marketing, product innovation and many other aspects put forward some constructive development strategy.