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在旅游业的发展过程中,品牌的塑造与创新是文化旅游最大的难题,牡丹江地区自然旅游资源丰富,景色天成,同时拥有厚重的历史文化背景,渤海国文化是该地区的典型文化代表,因此,有必要对现有的渤海国历史文化资源进行规划设计,提出一种全新的品牌发展战略,使牡丹江地区旅游业有长足发展。本文从文化旅游资源开发的角度对牡丹江地区渤海国历史文化旅游开发现状进行分析,并在此基础上提出品牌塑造战略思路。
In the process of tourism development, brand building and innovation are the biggest problems of cultural tourism. There are abundant natural tourism resources in Mudanjiang, natural scenery, as well as a thick historical and cultural background. The Bohai Sea national culture is the typical cultural representative of the region. Therefore, , It is necessary to carry out the planning and design of the existing historical and cultural resources of the Bohai Sea and propose a brand new brand development strategy so that the tourism industry in Mudanjiang District will make a great development. This article analyzes the current situation of Bohai Sea country historical and cultural tourism development in Mudanjiang from the perspective of the development of cultural tourism resources, and on this basis puts forward the strategic thinking of brand building.