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在媒介融合的背景下,传统媒体的传播平台和经营模式都发生了很大的变化,在此过程中,传播者与受众的关系也受到了深刻的影响。为了促进我国媒体适应媒介融合的环境,有必要对传统媒体的经营管理体制进行创新,强化传统媒体与新媒体、移动终端的融合,努力构建融合型新闻人才队伍,为媒介融合背景下传媒业的发展提供良好的体制保障、模式保障、人才保障。
In the context of media convergence, the transmission platforms and business models of traditional media have undergone tremendous changes. In the process, the relationship between communicators and audiences has also been profoundly affected. In order to promote our country’s media to adapt to the environment of media convergence, it is necessary to innovate the management and operation system of traditional media, strengthen the integration of traditional media with new media and mobile terminals, and strive to build a contingent of integrated news talents for media convergence in the media industry Development provides a good system of security, mode protection, personnel protection.