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理论上来说,价值决定价格,所以同一产品的价格大致差不多。但是实际经营中我们会发现,同一产品在不同的地方,不同的时间价位会有不同的波动。所以在市场经济中商家还有一点的定价权,自由消费者也有一定的选择权。这种情况下就制约了商家在定价问题上不能盲目拔高,不然就不能吸引相应的消费者。那么,定价有没有技巧呢?我们应该怎样在实际交易中活用定价技巧呢?下面我就结合我的体会分析几种定价应用技巧,以期抛砖引玉。
Theoretically, the value determines the price, so the price of the same product is roughly the same. However, in actual operation, we will find that the same product in different places, different time price will have different fluctuations. Therefore, the market economy in the business there is a little pricing, free consumers also have a certain choice. This situation restricts the business can not blindly set the issue of pricing, or you can not attract the appropriate consumer. So, pricing there is no skill? How should we use the actual transaction pricing techniques? Here I combine my experience analysis of several pricing techniques, with a view to start a discussion.