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金先生的公司是做工业用电子产品的,企业规模不大,但所生产的产品的市场潜力却非常大,几乎每个企业都需要使用它。最近公司投入不少的研发经费,又开发出了新产品,这款产品迫切需要进行全国招商。招商人员在研究了全国各地的地方性报纸的电子产品行情后发现,在这些地方行情上连续打一个季度的招商广告和产品广告,将直接到达终端,是效果很好的方式,但是投入广告费要达到50万元。金先生此时已无力再承担如此高额广告费,银行也不愿意贷款给他。这时候一个招商人员发现,全
Mr. King's company is a manufacturer of industrial electronics products, small businesses, but the market potential of the products they produce is very large, almost every business needs to use it. Recently the company invested a lot of research and development funding, has developed a new product, this product urgently needs to national investment. After studying the electronic products market of local newspapers all over the country, China Merchants found that it is a very effective way to continuously hit a quarterly investment promotion advertisement and product advertisement in these local markets. However, To reach 500,000 yuan. At this time Mr. King has been unable to afford such high advertising costs, banks are not willing to lend to him. This time a business investment officer found that all