事件行销强大的传播势能,已日益受到中国企业的重视,中国企业在事件行销上的战略把握与操作技巧也日趋成熟,涌现出“蒙牛:中国航天员专用乳制品”、“金六福奥运福”等众多成功案例。进入2004年,中国企业在体育营销领域频掀高潮,雅典奥运行销更成为焦点中的焦点,成为企业高效提升品牌传 Event marketing a strong potential for dissemination, has been increasingly valued by Chinese enterprises, Chinese enterprises in the event marketing strategic grasp and operating skills are maturing, emerged “Mengniu: China’s astronaut-specific dairy products,” “JLF Olympic Fu ”and many other successful cases. Into 2004, Chinese enterprises in the field of sports marketing frequency of the upsurge, Athens Olympic marketing has become the focus of the focus, as companies effectively enhance the brand transfer