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企业文化建设是文化继承和文化发展的统一,是一个呈螺旋式发展提升的渐进过程。美国学者杰克琳·谢瑞顿和詹姆斯·斯特恩认为,企业文化建设就是排除企业成功的潜在障碍。以科学发展观为指导,着力提升企业文化,应理性分析现有文化的优劣性,总结提炼,扬弃提高,敢于查找潜在障碍,着力实现新的突破,从而在新的层次上,构建更加优秀的企业文化。一、要实现从“不自觉”到“文化自觉”的新突破企业文化是企业全体成员的思想素质、道德水平、行为规范、价值取向,在企业管理实践活动中的自然流露和具体体现。它首先应表现为一种文化自觉。为此,要明确清晰目的。建设优
The construction of enterprise culture is the unification of cultural inheritance and cultural development, which is a progressive process of spiral development. American scholar Jacqueline Shelley and James Stern think that the building of enterprise culture is a potential obstacle to the success of enterprises. Guided by the scientific concept of development, efforts should be made to enhance the corporate culture by rationally analyzing the advantages and disadvantages of the existing culture, summarizing refinements, abandoning improvements, daring to find potential obstacles, striving to achieve new breakthroughs, and building a more excellent Corporate culture. First, to achieve a new breakthrough from “unconscious ” to “cultural self-awareness ” Enterprise culture is the ideological quality, moral standards, code of conduct, value orientation of all members of the enterprise, the natural disclosure in the business management practices and Specific embodiment. It should first manifest itself as a cultural self-consciousness. To this end, to be clear and clear purpose. Excellent construction