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坐在家中,看看电视,一个电话拨出去,喜欢的商品就会送上门来,这种新型的商业零售方式即时下风靡全球的电视直销。1995年 11月,北京电视台开办一国内首家电视直销业务,到目前为止,全国约有60家电视台开办了电视直销业务。商品新颖惹人爱在当前大型商场普遍效益不佳的情况下,电视直销却意外地红火起来,以北京电视台直销中心为例,1997年的营业额已超过1亿元,开业不久的江苏电视台直销中心,每天销售额也都在1万元以上。据有关专家介绍:在国外,
Sitting in the house, watching TV, dialing out a phone, and the likes of the goods will be delivered to the door, this new type of commercial retail immediately off the beaten TV direct sales worldwide. In November 1995, Beijing TV set up a domestic first TV direct selling business. So far, there are about 60 TV stations across the country that have started TV direct sales. New products appealing to people At present, under the prevailing conditions of poor performance in large-scale shopping malls, TV direct sales have been unexpectedly booming. Take Beijing TV Direct Marketing Center as an example. In 1997, the turnover was more than 100 million yuan. Jiangsu TV station opened soon after its opening. The center also sells more than 10,000 yuan a day. According to relevant experts: In foreign countries,