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企业文化是企业经过长期努力获得的企业内部文化总和,既包括企业员工素质和能力,也包括企业的工作风格和工作经验,以及企业的经营理念和价值观。企业文化是企业在市场竞争中的重要竞争力,企业文化也决定着企业的成长前景。企业文化的缺失或错误可能导致企业的失败,企业文化在一定程度上决定着企业的未来。而如何做好企业文化建设是企业的重要议题,本文就是论述企业宣传报道在企业文化建设中的作用。
Corporate culture is the total internal culture of a company after long-term efforts, including the quality and ability of employees, as well as the work style and work experience of the company as well as the business philosophy and values of the company. Corporate culture is an important competitive force in the market competition, corporate culture also determines the growth prospects of enterprises. The lack of corporate culture or error may lead to the failure of enterprises, corporate culture to a certain extent determines the future of the enterprise. And how to do a good job of building an enterprise culture is an important issue for the enterprise. This article is about the role of corporate propaganda in building corporate culture.