政府召开新闻发布会的目的,在于传递权威信息,消除谣言,引导舆论。其中包含的媒介记者和普通受众在内的受众因素是左右新闻发布会效果的决定性因素。要优化新闻发布会传播效果,新闻发布者一方面要对媒体记者善加服务和引导,另一方面还要致力于完善政府——受众沟通平台。 The purpose of the government holding a press conference is to pass on authoritative information, eliminate rumors and guide public opinion. The audience factors, including the media reporters and the general audience, are the decisive factors influencing the effectiveness of press conferences. To optimize the dissemination of news conference results, press publishers should serve and guide media reporters on the one hand, and on the other hand, they should also devote themselves to improving the government-audience communication platform.