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本文首先从国际通行的科学分类规范出发,提出传媒学的学科归类应当属于产业经济学的应用范畴,或者是传播学与经济学的交叉学科。梳理了国外传媒经济学研究的历史脉络,将其划分为三个阶段。论述了我国传媒经济学研究的现状,包括研究队伍和学位教育情况。最后提出了关于加强我国传媒经济学研究的对策。
Starting from the internationally accepted scientific classification norms, this paper proposes that the discipline classification of media science should belong to the field of industrial economics or be an interdisciplinary discipline of communication science and economics. Sort out the historical context of foreign media economics research and divide it into three stages. Discusses the status quo of China’s media economics research, including research teams and degree education. Finally, it puts forward some countermeasures to strengthen the study of media economics in our country.