这个为沃尔玛供货的中国最大的蜡烛制造商,希望快速跃升为亚洲最大,并且入围全球供应链的新游戏,它会怎么做呢?“,”Chen Suobin took the knife passed onto him, scraped the thin chemical coatingoff a candle in his hand, and burnt it to aflame. After half a minute, the coating didn'tburn, but the flame was so blazing that histhumb felt hot. Chen confidently told Scott,a purchase manager from Wal-Mart andstanding by him, that the coating had notburnt and the candle met the standards. Chen is the founder and chairman ofKingking Group, the biggest maker andexporter of candles in China. The men-tioned site inspection by big foreign cus-tomers has been common to him and thecompany. Chen created tbe company with aboutRMB20,000 in 1993. In 1995, it begn to makeand export candles. Its revenues exceededRMB600millions,includingRMB500millionsexport. Itis a sup-plier for17 retail giants of Global 500. About tenthousand kinds of candles with the brand“Kingking” are in great demand in Euro-pean and US markets. However, KingkingGroup still has a higher target-growingto be the biggest candle supplier in Asiaand a household & fashion product sup-plier with global fame. Then the number ofMaersk ships full of Kingking productsand departing from Qingdao every weekwould not be just 50. The point is how well Chen will play thegame.