在当代商业社会中,商品经济浪潮不断冲击着人们,甚至连人格也不能幸免于难。普通的人格利益经过商业的利用转化,形成了一种包括经济利益在内的兼具人格权和财产权的新型人格利益——商事人格权。在日益频繁的商业交往中,不可避免的会产生很多侵犯商事人格权的行为,但鉴于《侵权责任法》对此无相关规定,以及目前人格权法的法律空白,使得商人们的人格利益出现问题时得不到相关法律保护。 In the contemporary business community, the tidal wave of commodity economy continues to impact people, and even personality can not survive. The common personal interests have been transformed through commercial use, forming a new type of personal interest that includes both personal and property rights, including economic interests - the power of commercial personality. In the increasingly frequent commercial contacts, there are inevitably many violations of commercial personality, but given the absence of relevant provisions in the Tort Liability Act and the current legal gaps in personality rights law, the personal interests of merchants appear The problem is not related to legal protection.