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产品可以被模仿,模式可以被复制,但模仿要想成功,远没有想象中那么简单。记得几年前和一位电视频道的老总聊天,席间向其提议做一档新节目,没想到他一口回绝,并跟上一句,如果要做,也要做成隔壁频道某某节目那样的。我不理解,问道,既然人家都有现成的了,而且抢占了收视群体,为什么还要去趟这个浑水,冒着被骂模仿、抄袭的风险呢?老总笑道,人家成功,说明节目受欢迎,我们又何必大费周折地去揣摩观众心理、尝试新鲜事物呢,跟风就行了。
Products can be imitated, patterns can be copied, but imitation to be successful, far less than imagined so simple. I remember a few years ago and a television channel manager chat, during the meeting proposed to make a file of his new program, did not think he refused, and keep up one, if you want to do, but also to make a channel next channel like that . I do not understand, asked, since they have ready, but also to seize the viewing community, why go to the muddy water, braved the risk of being imitated, copied plagiarism? Manager laughed, people success, shows programs Welcome, why should we go to try to figure out the audience psychic, trying new things, follow suit on the line.