河南非物质文化遗产极为丰富,但随着社会的变迁,发源于农耕文化的非物质文化遗产正在消失。文章分析了在中原经济区建设背景下,将河南的非物质文化遗产作为一种重要的旅游资源开发成旅游产品,可以实现文化与旅游的共赢,并提出了河南非物质文化遗产旅游开发思路。 The intangible cultural heritage in Henan is extremely rich, but with the social changes, the intangible cultural heritage originating from the farming culture is disappearing. This paper analyzes the development of the Central Plains Economic Zone under the background of Henan’s intangible cultural heritage as an important tourist resource into tourism products can achieve a win-win situation of tourism and culture, and proposed the development of tourism in Henan Intangible Cultural Heritage ideas .