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电视新闻作为一种以形声手段通过荧屏传播报道新近发生的事实的现代传播媒体,在建立现代企业制度的今天,愈将发挥更为重要的作用,这是人所共知的.同时,企业作为社会生产的组织形式之一,它的主要功能和中心任务就是通过生产经营活动,创造物质财富和经济效益.为促进企业生产经营活动顺利实施而进行的宣传,传播、报道和鼓动活动,其为企业生产经营服务的作用是显而易见的.然而企业电视新闻如何发挥服务作用?找准位置,发挥主动性.找准位置,就是要在认清为企业服务这一基础上,从思想、观念、认识上与企业取得共识,从而充分调动电视手段和新闻形式的功能,为企业发挥最大的宣传效应.
It is well known that the modern media, as a modern media that reports news on the news by screen-printing through the screen by means of sound, will play a more and more important role in establishing a modern enterprise system. At the same time, One of the organizational forms of social production, its main function and central task is to create material wealth and economic benefits through the production and business activities, and the propaganda, dissemination, reporting and agitation activities for the smooth implementation of the production and business activities of enterprises are as follows: However, the role of corporate production and management services is obvious.However, corporate TV news how to play a service role? Identify the location, give full play to the initiative.Positioning, is to recognize the service for the enterprise on this basis, from the ideas, concepts, understanding On the consensus reached with the business, which fully mobilize the means of television and news functions of the form, for enterprises to maximize the effect of publicity.