关于消费主义的思考和批判是鲍曼流动的现代性理论的重要组成部分,对深刻理解当前西方社会的性况有启发意义。此文集中从资本增长的内在逻辑、对抗不确定性、身份建构及幸福法则四个方面论述了鲍曼关于消费主义起源的思想。 Thinking and critique of consumerism is an important part of Bowman’s modern theory of mobility, which is of great significance to the profound understanding of the current situation of Western society. This article focuses on Bowman’s ideas on the origins of consumerism from the four aspects of the inherent logic of capital growth, confrontation with uncertainty, identity construction and the law of happiness.