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目前,国际国内经营环境发生了深刻变化,中国企业面临着严峻的形式,分析和解读中国企业在新世纪市场营销中的发展与创新,具有非常重要的意义。
At present, profound changes have taken place in the international and domestic business environment. Chinese enterprises are facing harsh forms. It is of great significance to analyze and interpret the development and innovation of Chinese enterprises in marketing in the new century.