每到圣诞节,众多品牌纷纷摩拳擦掌,使出各种营销招数来拉拢消费者,但消费者也在企业营销的洪流中练就了一副“铁石心肠”——很难对简单普通的广告或促销动心。如何才能打动消费者?加拿大西捷航空的做法就很有新意。每个节日都是有主题的,而圣诞节的主题就是“礼物”。最好的礼物首先是接受者想要的,然后就是以惊喜的方式出现,西捷航空给乘客们带来的正是这样的礼物。来看看具体的活动流程吧:在节日的特定时间段,乘客们在机场通过特定的屏幕和圣诞老人交流,许下自己的礼物心愿,他们也许认为这只是个说着玩的游 Every Christmas, many brands have gearing up to make a variety of marketing tricks to win over consumers, but consumers are also in the corporate marketing torrent of a “heart of stone” - it is difficult for the simple ordinary Advertising or promotional activities. How to impress consumers? The practice of Canada’s Jetstar is very innovative. Every festival has a theme, and the theme of Christmas is “gift ”. The best gifts are first and foremost what the recipient wants and then appear in surprise. It is exactly such a gift that West Czech Airlines brings to passengers. Let’s take a look at the specific activity flow: During certain periods of the festival, passengers at the airport communicate with Santa through a specific screen to make their own gift wish, and they may think it is just a play-by-play