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2008年前,提到居于铁路大动脉上的媒体,人们很容易想到两大行业巨头:亿品传媒和广源传媒。一则,两家公司在前期进行大手笔渠道铺设及市场推广过程中,催化了铁路传媒蕴含的巨大商机,其潜力受到市场广泛认同;二则,随着风投资金大量涌入,铁路媒体广告领域开始呈现出投资过热的现象。随之而来的整合、并购势必成为各广告传媒公司面临的下一个课题。2007年底,有关亿品传媒和广源传媒的合并重组问题,市场上一度出现各种猜测的声音。亿品传媒和广源传媒在当时均未做出任何官方回应,但与此同时,合并重组的细节已在两公司高层和资本层面秘密推进。
Before 2008, referring to the media living in the railway arteries, it is easy to think of two big industry giants: Yipin Media and Guangyuan Media. First, the two companies catalyzed the huge business opportunities in railway media during the pre-generous channel laying and marketing process. Their potential was widely recognized by the market. Second, with the influx of venture capital funds, the railway media advertising sector Began to show the phenomenon of overheated investment. The ensuing consolidation, mergers and acquisitions is bound to become the advertising media companies face the next issue. By the end of 2007, regarding the merger and reorganization of Yipin Media and Guangyuan Media, various speculation sounds appeared on the market at one time. At the time, both YPMC and Kwong Yuen Media did not make any official response. However, at the same time, details of the merger and restructuring have been secretly promoted at the upper and lower levels of the two companies.