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随着国际国内各种因素的急剧变化,当代大学生的思想政治观念发生了重大转变.新形势下大学生的思想政治教育必须采取新的途径,创新教育的内容和形式.影视艺术在大学生思想政治教育中具有得天独厚的优势,文章在分析当代大学生思想变化的基础上,从影视艺术的功能、影视艺术对当代大学生思想的影响及在当代大学生思想政治教育中的实施策略三个方面对这一课题进行初步探究.,With the rapid changes of some intational and domestic factors, a shift appeared in the mod college students’ ideological and political thought. New measures should be adopted for the mod college students’ ideological and political education under the new situation, and bring some new ideas to enrich educational content and form. The art of movie and television has an access to college students’ ideological and political education. The present paper has conducted an analysis of the change of ideological and political thought of contemporary college students, based on which it carried out an initial investigation in three aspects: the function of movie and television, the influence of the art of movie and television on their ideology and the strategies implemented in their ideological and political education.