央视一年广告进账56.5亿日前从中央电视台广告部获悉,尽管2001年中国媒体广告创收遭遇行业性的不景气,但中央电视台的广告收入仍比2000年的53.5亿增长了3个亿,达到了创纪录的56.5亿。全国广告业老大地位依然稳固,其中下半年平均每月增长幅度高达27.28%,特别是去年12月份同比增长62.4%,更是让人吃惊。每年的央视广告招标被认为是中国经济的晴雨表。2002年央视广告招标进 CCTV a year advertising revenue 5.65 billion Recently learned from the CCTV Advertising Department, although in 2001 China’s media advertising revenue industry suffered a downturn, but the CCTV advertising revenue is still more than 5.35 billion in 2000 increased by 3 billion, reached A record 5.65 billion. The status of the nation’s advertising industry leader remains solid, with an average monthly growth rate of 27.28% in the second half of the year, especially in December last year, an increase of 62.4%, is even more surprising. The annual CCTV bidding is considered a barometer of China’s economy. 2002 CCTV bidding into